Thinking of how to make your Android app go viral? Vitality is all about interacting and getting people involved. Viral is a very ordinary word, and everyone is familiar with it. But the reaction result of the viral on the market or among the users or customers isn’t ordinary. It can make something happen beyond your imagination.
Therefore, you should learn which strategy should apply. It works on both new and old apps. Remember one thing: your application must have valuable things. Otherwise, disillusionment may occur among people.
8 Popular Ways to Make Mobile App Go Viral
Every startup developer faces the common problem of marketing their new application. Some don’t know how to advertise or always remain on users’ attention. So, to keep engaging users, you need to do some promotional things. This way, your app might go viral. Here is the list of how to make your Android app go viral:
#1 Paid Promotion
It’s very hard to bring the newly launched app to everyone’s attention. There are around 2.87 million applications available in Google Play Store. So, why would the users try a new app instead of a long-used app?
Therefore, seek help from paid promotion to viral your app. Facebook pages, websites, Youtube videos etc are the field of advertising apps. You will get a response and feedback on your new app in a few days.
Must Read: How To Keep Safe Google Play Console and Prevent Termination
#2 Rewards
No matter what qualities a product is, everybody admires rewards. It may take time for a good product to go viral. But rewards or awards make it faster. You may know about some apps that take this strategy to make their applications popular. Tiktok, for example. The developer offered cash rewards for installing and viewing ads for their app.
So, that’s how it works. You can take this step to make it viral or promote any app that is down in the market.
#3 Social Media Integration
Keep some features in your applications that can be connected to social media. For instance: gaming apps require sharing their level winning on Facebook for rewards. This way, the user gets some rewards for playing the game. Other users get to know about such apps. Besides, the owner of the game has some promotions.
And also, create your own website or Facebook page where you can advertise your newly released application. Keep updating your apps, so the users get connected all the time.
#4 Increasing Curiosity
Before launching any increase the curiosity among users. It helps to get lots of users on the day to release. You can advertise on social media about the features of the app. Share some eye-catching views of your app. Make videos like trailers of the application.
Moreover, one interesting thing can be done as well. Hire a popular Media person to promote your application. It’s called a trusting issue seeing a familiar face using a new app lets them use it with no doubts.
#5 Email Marketing
Did you get any email ever saying to download an app for better usage? Well, this is called Email marketing. Many website owners who used to run their business through pages now jump into applications. And what are they doing there? They are offering discounts, free delivery for the first time order, rewards, and so on.
You have to make users understand that installing the app is better for their daily work, entertainment, etc. Many developers advertise their apps to new and old users via Email.
#6 Partnership Marketing
This type of marketing is very trendy and works 100%. It’s a good idea for users to gather and promote your apps. If you can link up your app to any other top brand apps, your application will go viral. Uber App provides the facilities to pay fewer fares through Google Wallet, for example.
Try some of these kinds of promotions to introduce mobile apps. Besides, it will boost finance quickly as well. The partner also cut a charge for that, though. But it’s helpful and effective.
#7 Campaigning
Campaigning helps to gather lots of users under one roof. It’s even very useful for raising awareness. Campaigns can be arranged at a school, college premise, shopping mall, or online.
Make the users understand why your app is valuable. What they will get that cannot be found on any other app etc. You can promote a money transfer app on school premises to pay school fees through the app. It saves time and is hassle-free.
Must Read: 6 Reasons: Why Are My Apps Rejected By The Play Store Every Time
#8 FOMO
Fear of missing out, or FOMO in short, is a term used in the app market. It’s a psychological fact where a creator can take advantage. Make your app so precious and trendy that users cannot lose it. Let it clear a bit to understand.
What about Facebook? If anyone says he doesn’t have a Facebook account, what would you feel? Doesn’t it seem awkward? Well, Facebook has expanded its business so much that there are barely any non-user. Therefore, design your application in such a way that nobody wants to miss it.
Best marketing strategies For Application
You already have some idea of how to make your Android App go viral. But it’s not everything. You should pay attention to retaining existing users. If any user gets benefited for a long time from an app, they recommend it to others. They are called free sponsors. So, let’s see how to hire them:
Offer Free Trial
Some apps are totally subscription-based. But users usually want to get apps for free. Or a small subscription plan wants more features. So, implement their dream to boost your business. Offer them a free trial for seven days or one month. Let them enjoy the minimum features of your apps. After expiring the deadline, you may lose a lot, but many of them will buy subscriptions.
For example, movie apps offer many free movies and programs. But newly released movies are not free. So, the users have become very grateful for having lots of free content. They pay or buy subscriptions for non-free content.
Response To Their Queries
Many users ask questions or queries through email or the Play Store. As a responsible developer, you should answer all of them. Help them out to get rid of their problem. Appreciate them if they share positive reviews.
Don’t argue if they post any negative reviews. Accept it or apologize for their bad experience. Make a commitment to work on that issue, so the users feel comfortable later on.
Compete With Competitors
Know your competitors first. No matter if you are a newbie here. You must have the mentality to compete with top-class competitors. For that, you have to update your apps, offer new features, and so on. Design, easy operating system, title, etc make your apps different from others. So, study them before designing and adding something new to your project.
Conclusion
Making an app viral requires lots of support from development companies, finance, and resources. Implementation of the factors of how to make your Android App go viral will expand a business. However, don’t apply the entire method at a time. These factors are applicable not only for viral but also for boosting down business.
Please Read: 13 Things to Consider When Developing an Android App
Ref:
https://alignminds.com/how-to-make-your-mobile-app-go-viral/
https://www.rapptrlabs.com/academy/how-to-make-your-app-go-viral-8-proven-ways
https://www.smashingmagazine.com/2013/08/key-ingredients-to-make-your-app-go-viral/
https://www.appventurez.com/blog/how-to-make-an-app-go-viral/