Developing an app finishes half percent of the entire process. The rest half is promotional and optimization. There are several ways to raise users for a particular app. Besides, app optimization accelerates the appearance of the App. So, the reader will know how to increase app visibility on play store search.
Well, optimization and advertising have a significant effect. It may improve ranking, promote business, attract users, and make apps pop to search engines. Finally, all these enhance revenue growth.
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How To Increase App Visibility On Play Store Search
Developers should optimize the App Store to get traffic on their applications. With the right optimization, one can have original users in a short time. But the optimization follows some factors that are described below:
Use Relevant Keyword
A keyword is a bridge for users to get engaged with an app. It plays a significant role. Selecting the right keywords can give lots of users whereas irrelevant keywords can affect the ranking of the App. Therefore, choose the keyword compatible with the App.
Never use the words like program, App, and trademark of others. Don’t mention competitive app names. If you are a beginner, I recommend using Keyword Planner for keyword optimization. Otherwise, you can use any other free or premium tools like Mobile Action, Sensor Tower, Etc.
Unique Description
You must make an eye-catching and interesting description. That’s why I suggest reading competitors’ descriptions to make it unique. Focus on the features, what the users will get and why it is necessary to use.
Explain everything in short, but the users get the main information. They should not feel bored reading the description box. Try to engage them and make them install the App.
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Design App Icon
Every App has its own icon. Design an iconic icon for your application. It will be simple and different from others. One or two letters are enough for it. You cannot use pictures or screenshots. But objects can be used to design it. It helps to memorize the App for users. Even a different icon can inspire them to download the App.
Review & Rating
Rating helps to have a good impression and attracts users. Before downloading any app, users check ratings and reviews. Therefore, ask for ratings and reviews. Google shows the App on top while searching that has five stars.
Get Helped With Free Promotion
There are lots of ways to advertise apps for free. You don’t need to spend anything but get good traffic. So apply the following method:
Create Website
The app developers usually have their own website for promoting their apps. If you don’t have such a site, create one. You can post promotional ads, updates, reviews, etc. In this way, viewers can get to know if any application is being launched. So, keep updating your apps through your website.
Title Optimization
The title is the first thing that users notice. The title has to be selected with a keyword. Then your application will be visible in the search engine. For an application, the title has to be unique as well. It can’t be the same with other apps’ titles. There is a character limit for titles. The App Store permits 30 characters for titles.
Online Communities
There are various sorts of social media groups that are built up by users and app creators. FB group for example.
So if you are a member of any group, you can post something relating to your application. Lots of people can get the chance to know about the application. Many users will install it. If they get benefits from the App, they will suggest others to use it.
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Facebook Page
Facebook is the best social media for promoting any product or service. It is free for everyone to use. Besides, it offers free and paid promotions both. Create your own page where you will advertise all your apps.
Before launching the App, start updating on the page about features, advantages etc. The more your page has members, the more you can connect users.
Paid promotion channels
Paid promotion method works faster than the free promotion. One can have thousands of users who have installed the App in one day. It depends on how much you are spending and the way of advertising. Here is the some of the common processes given below:
Engage Celebrities
Engage bloggers, popular Youtubers, or media celebrities to advertise your application. The content creator promotes products for remuneration. In a medium-range budget, you can manage bloggers or Youtubers for promotion. But hiring any movie star or TV star will cost more. So, if you are new and have a limited budget go for content creator celebrities.
Video Advertising
Advertise an app through video by attracting music, thumbnail and, title magnetism to more viewers. You can make your own video or get help from a professional one. Then upload it to your YouTube channel. You can also share the video on your website, FB page, etc.
Pay For Social Media
The social media accounts you have for the application can be paid for promotion. Paid promotion will bring more users and increase engagement. It is hard to get genuine members for websites or pages. It takes lots of time too. So, most developers promote their pages this way.
CPI & CPA Marketing
CPI and CPA marketing is the most effective way to get traffic on apps. Developers have to hire someone for this kind of marketing. To attract users, they will work on links, banners, etc.
For installing the App, the developers have to pay per installation. This way, CPI marketing is done. While CPA offers more advantages and charge is a bit higher than CPI. You can monitor the traffic of your App whether it is working or not.
Wrapped UP
Should you have minimum knowledge of optimization, you can boost up your application. The information on how to increase app visibility on play store search will help much. Remember, there are fraud and fake users. So, hire a well-known company to work on behalf of you. They can rank a good position for your App.
Refs:
- https://india.epsilon.com/blogs/cpi-model-in-affiliate-marketing#:~:text=CPI%20stands%20for%20Cost%2DPer,they%20clicked%20on%20the%20ad.
- https://prometteursolutions.com/blog/how-to-improve-visibility-on-app-store-google-play-using-app-store-optimization-aso/
- https://appsgeyser.com/blog/increase-apps-visibility/
- Some YouTube videos
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